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Electrolux – Electrolux: Explosion

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F/Nazca Saatchi & Saatchi is never one to disappoint when it comes to sprucing up the marketing for a host of top brands but this time the agency has turned its hand to delivering for the Electrolux DT52X fridge.

Introduced to consumers as the first refrigerator in Brazil focussed on healthy eating, the brilliantly simple but effective spot for the campaign sees foods that are bad for your health - namely burgers, desserts and sugary soda drinks - blown to pieces on camera. What more could you possibly ask for from director Marcio Leitão?

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