American Heart Association: Ceiling Crasher

In partnership with the American Heart Association and Ad Council, Deutsch NY has collaborated on this campaign to raise awareness about the surprising number of women affected by heart disease.

Challenging the idea that heart disease is often only associated with men, the It’s Your Cause campaign promotes powerful, inspiring women in the workplace who have broken down gender barriers and progressed with the times before a shock ending ensues. The campaign is hinged on the worrying stat that one in three women die from heart disease and strokes.