Tesco: Lights On

This year’s Tesco Christmas advert, created by Wieden & Kennedy London with production from Sonny London, demonstrates that the supermarket is just as excited about the festive season as its customers are.

Accompanied by a brass band cover of Irene Cara’s What a Feeling, the ad was directed by Guy Manwaring and shows families gathering to decorate their homes with festive light displays across the country.

The ad’s grand finale is a light display at a Tesco store which was engineered by the team behind the London 2012 Olympic opening ceremony, Immersive, and produced by Partizan.

An interview with Immersive and a video of the full light display can be found here.