My shots Monday: City Highs
This week's My shots folder takes us to dizzy heights with cutting-edge creative in the clouds.
A daredevil completed back-to-back tightrope walks between skyscrapers in Chicago at the weekend to the amazement of thousands of people below. Nik Wallender performed the stunt in the Windy City blindfolded and made it across without the use of a safety net or harness.
In light of the dizzying display, this week’s My shots folder is themed on spots that take brave leaps to communicate a mixture of messages high above the ground with imaginative ideas aplenty.
This spot from FP7/BAH will still make your hair stand on end as it turns an everyday city into a theme park with cool camerawork and limitless imagination. Created as a co-production between Spy Films and City Films, the work was created for Bahrain bank firm Batelco and invited users to view the full interactive version on its Facebook page and the video includes viewers’ reactions after being taken on the thrilling fantastical journey, helmed by directors Alex & Steffen.
Some of the cool things that happen in the spot include a skateboarder scaling the city’s buildings on larger than life ramps, a child holding a gorilla’s hand and a train turning into a rollercoaster ride as the camera breaks out of the underground, weaves in and out of buildings and wizzes through a shopping mall in the electrifying film.
Wieden+Kennedy Portland’s Game On, World campaign feature two spots that turned the streets into a real life platform game with male and female protagonists at the helm. Progressing across many different levels that see various obstacles and distractions come their way, the ads are designed to replicate the look of a computer game. MPC helped create the scenes that feature a boss at the end and the ads promote Nike’s longstanding maxim that “if you have a body, you are an athlete”.
Hitting hard on the emotional for French fashion and lifestyle brand Lacoste, this spot from director Seb Edwards takes us to the rooftops in a metaphorical journey of love. Created through Paris agency BETC, the commercial begins in a café where a couple sit before the camera cuts to the male character on a building, high above the city and ready to take a plunge into the unknown. What that actually means is he’s about to kiss the girl and from then on we’re taken on a dreamlike journey of emotions the communicated with cuts to each scene to symbolise what the characters are feeling.
The video for electronic dance duo Klangkarussell’s Netzwerk takes us to new heights and features stuntman Mustang Wanted doing what he does best at the top of some of Belgrade’s highest city structures.
The promo sees the daredevil walk across ledges, railings and frames from which he also hangs and dangles from freely as the song plays out and the footage climaxes with a more of the same at the top of a large crane. Charlie Robins directed the astonishing images and Forever Pictures was the production outfit on the job, shot in March 2014.
The heights are a little less scary in this ad for fashion retailer H&M but the celebrity factor goes through the roof as David Beckham fronts the campaign which broke during this year’s Super Bowl. Busy on set at a photo shoot, the star gets locked out of the studio on a break between shots and decides to climb across the building to enter at the other side. Stink director Nicolas Winding Refn captures the action which sees Golden Balls make it safely back into the studio even if he does lose his underwear along the way. The work was created as a collaboration between agencies Suburbia and Storage Cargo Film.
To view all the above spots in our My shots City Heights folder click here.
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