Women Show Their ‘Misstaches’ with Aussie

Aussie Haircare and their agency Atelier have created an exciting campaign to bring to life Aussie’s partnership with Movember. This is the first time that a female brand has partnered with the men’s health charity.

Female supporters of Movember, otherwise known as ‘Mo-sistas’, are being asked to show off their ‘Movember Misstaches’ so that they too can don a moustache this Movember and raise awareness of prostate cancer. A misstache can be created by using a lock of hair (no hands) and sharing online to raise awareness for the men’s health charity.

An influencer strategy sees TV personality Laura Whitmore, alongside other leading bloggers and YouTubers such as Fleur De Force, demonstrating their best Aussie Misstaches. The integrated campaign includes print, PR, in-store and video as well as content running across social channels, such as Facebook, Instagram and Twitter.

The #Misstache campaign is set to provide some much-needed support for Mo Bros in all their bristled glory.

Graeme Barnes, brand manager at Aussie, says: “This is a fantastic opportunity to raise awareness and help women get involved in a cause which indirectly affects so many. Encouraging women to have fun with their hair whilst supporting the men in their life is a true manifestation of our Aussie Philosophy 'there's more to life than hair, but it's a good place to start.' "

Jo Tauscher, client service director at Atelier, adds: “It’s so exciting for Aussie to be supporting this amazing cause and it is our ambition that by showing how women can get involved it will be the most wide-reaching Movember yet.”