Believe UK makes Radical Friend

Believe Media UK has signed Radical Friend, the directing alias of Los Angeles-based experimental filmmaker Kirby McClure. Radical Friend brings a vast background in design, event staging and interactive media to the company. The director has previously helmed music promos for the likes of Yeasayer and Skrillex as well as spots for brands including adidas and Honda. He has seen his music videos, short films and web-based interactive pieces screened at the Hammer Museum, the Lincoln Centre, The Saatchi Gallery Paris and at the Toronto International Film Festival.