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Leica – Leica: 100

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To celebrate the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo F/Nazca Saatchi & Saatchi has created this emotive spot. Featuring recreations of iconic photos throughout history the spot, produced by Stink São Paulo and helmed by Jones+Tino, highlights the influence of the German brand, which helped take cameras out of the studio and into the real world.

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