On My Radar: David Prideaux

David Prideaux is executive creative director at Publicis Chemistry London. Having been a creative director at a mix of creative agencies in London including Publicis Dialog, Rapier and Circus before joining Chemistry in 2011, he has won pitches and awards for work on Superdrug, the BBC, Army, AA, Renault, Orange, EE, Gu and Zurich.

Below Prideaux tells us what inspires him, including some recent campaigns from the ad world, why tablets just won't work for him and about changes in the industry.

What are the best ad campaigns you’ve seen recently?

I like Wedding for KFC, Every Man Remembered for British Legion and #ThisBook for Baileys.

What website(s) do you use most regularly and why?

The New York Times international edition.

What’s the most recent piece of tech that you’ve bought and why?

I have a new MacBook Air. Tablets are fine but I like a keyboard.

Facebook or Twitter?

Instagram.

What’s your favourite app on your phone and why?

BBC Sport. Up-to-the-minute news on all matters of life and death.

What’s your favourite TV show and why?

Ray Donovan. If you think you’ve got problems, you should see what Ray’s got on his plate.

What film do you think everyone should have seen?

Harold and Maude.

Where were you when inspiration last struck?

At the bottom of a bottle of Pinot Noir.

What’s the most significant change you’ve witnessed in the industry since you started working in it?

We start earlier.

If there was one thing you could change about the advertising industry, what would it be?

Procurement-led pitches.

What or who has most influenced your career and why?

Working for a start-up. Circus gave me an overview of marketing I would never have got in an advertising agency. It also had the perfect offer, but 10 years too early.