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Nike: #PlayPinoy

Jones+Tino helm this cool spot promoting Nike's #PlayPinoy basketball tournament via BBH and Stink.

by shots on 29^th September 2014

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Nike – Nike: #PlayPinoy

Credits

Agency Bartle Bogle Hegarty lmt (BBH)/Singapore

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Credits

Agency Bartle Bogle Hegarty lmt (BBH)/Singapore
Music MassiveMusic Shanghai
Director Jones + Tino

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Created by BBH Singapore this gritty, inspiring spot explores the country's love of basketball. Produced by Stink and helmed by Jones+Tino the commercial is set to MassiveMusic Shanghai's original rearrangement of Frank Sinatra's My Way and promotes #PlayPinoy, a five-on-five style tournament for Phillipinos which was played out across three weekends over the summer.

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