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Toyota Hilux – Toyota HiLux: Unbreakable Drivers

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Created by Saatchi & Saatchi Sydney, this spot proves just how tough a Toyota's HiLux is and how tough you need to be to drive one. Produced by Scoundrel and helmed by Tim Bullock, the ad sees men being put through their paces in a series of increasingly painful tests to prove their manliness and their worthiness of the vehicle.

The Unbreakable campaign is made up of five spots which can be seen here.

 

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