Canon Puts Fans in the Picture at the Ryder Cup

Canon Europe is capturing the action on and off the course with an exciting crowd view photo initiative at this year’s Ryder Cup.

Canon will also be providing support for professional photographers and supplying printing solutions behind the scenes at the event, which runs at Gleneagles, Scotland, until 28 September.

As the official supplier of imaging solutions for the Cup, golf’s premiere team contest, Canon is enhancing the spectators’ experience by taking deep zoom panorama shots of the first tee and surrounding fans with two Canon EOS 5D Mark III Digital SLR cameras.

The brand is also supplying 70 printers and multifunctional devices to the Cup organisers for all printing, copying and faxing needs. Canon print solutions will also be used to create commemorative photobooks for players and team captains at the end of the tournament.

Cyprian da Costa, European brand communications director, Canon Europe, Middle East and Africa, says: “We are delighted to support the 2014 Ryder Cup and the professional sports photographers there to capture the emotions and team spirit of one of the world’s most exciting golf events. We are also inviting fans to experience a new angle on the tournament with the Canon panorama photographs and share their own Ryder Cup moment on social media in a new way.”

The Canon panorama photographs will be captured throughout the week and will be available to view online here. Fans will be able to zoom in to the crowd to find and tag themselves, so they can share the experience with their friends and family on social media.

Photos © Eddie Keogh/ Reuters. Canon Explorer