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Smirnoff – Smirnoff: The Double Side

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Set to the pulsing rhythms of Audio Bully’s We Don't Care, this spot merges documentary and music video styles to create a unique African story.

Created to mark the launch of Smirnoff Ice Double Black and Ice Double Black Guarana in Africa, the film was directed by Stink’s Martin Krejci and shot over four weeks in Ghana and a week in Bangkok.

The campaign was created in collaboration with 72andSunny Amsterdam.

Check out shots' exclusive behind-the-scenes interview with Krejci here

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