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President's Choice: Discovery

The world's biggest foodie questions are asked in this ad for consumer packaged goods brand President's Choice.

by shots on 23^rd September 2014

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President's Choice – President's Choice: Discovery

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Agency john st./Canada

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Credits

Agency john st./Canada
Client President's Choice

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Do you ever wonder who ate the first lobster? Or who figured out which mushrooms were edible? President's Choice, a Canadian consumer packaged goods brand, asks a lot of questions in this new spot that demonstrates their curiosity about food.

The ad is part of the brand's Crave More campaign, from creative collaborative john st., which includes 30 second TV spots, in-store marketing, an overhaul of the brand’s website and an amplified social media presence.

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Agency john st.
Client President's Choice

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