Sergio the Shoe Hunter Sniffs Out London's Fashion

Created by Leo Burnett’s style and luxury brand agency Atelier, Sergio the Shoe Hunter is set to become a social media talking point for designer outlet THE OUTNET.COM

The brand has appointed mini dachshund Sergio to take advantage of his tiny stature and discover the best shoes in the industry during London Fashion Week (12-17 September). A teaser film (above) launches today on THE OUTNET.COM’s social media channels and promoted tweets from the brand’s key partners are also announcing the hound’s appointment.

Moving in all the right circles throughout the week, Sergio will be sharing photos and videos, as well as invaluable style tips and his latest ‘shoe spots’. He will be capturing footage with a GoPro Hero 3 Camera attached to his collar. He’ll be wearing the GoPro Fetch harness, which features two mounting locations for a variety of perspectives, re-defining the idea of ‘on-the-ground’ reporting.

Sergio will also be hijacking THE OUTNET.COM’s Twitter account @THEOUTNET and updating his own personal blog via a gallery feed.

 “At THE OUTNET.COM, we pride ourselves on being innovative and delivering original campaigns and initiatives. Being a discounted retailer that focusses on previous-season fashion, we felt it was important for THE OUTNET.COM to participate in London Fashion Week in order to educate our customers on our timeless approach to style,” says Andres Sosa, sales & marketing Director for THE OUTNET.COM

“We are confident our campaign featuring Sergio the Shoe Hunter will be as globally successful as P’Trique’s #InsideTHEOUTNET international social media campaign.”

Following London Fashion Week, The OUTNET.COM will also be hosting a series of Trend Catwalk Shows as official catwalk e-tailer for Vodafone London Fashion Weekend.