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Save The Children – Save The Children: Ten Minutes a Day

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Created by Don't Panic London, this spot, Ten Minutes a Day Could Change Everything, stresses the importance reading to young children can make.

The PSA, produced by UNIT9 and directed by Jonathan Pearsonmarks another collaboration between the production company, agency and brand after the brilliant Syria's Children spot. Like the previous spot the film focuses on snapshots of a small child's life and the impact not being able to read has on it as he grows up.

The piece was made in support of the charity's reading campaign that aims to tackle Britain's reading crisis among under 11-year-olds. The campaign is being supported through social media using the hashtag #ReadOnGetOn.

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