Save The Children: Ten Minutes a Day
Jonathan Pearson helms this brilliant PSA for Save The Children via Don't Panic London and Unit9.
Credits
powered by- Agency Don't Panic London/UK
- Production Company UNIT9
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Credits
powered by- Agency Don't Panic London/UK
- Production Company UNIT9
- Editor Kelly Armstrong
- Executive Producer Steph Hamill
- Executive Producer Michelle Craig
- Production Manager Kate Wilson
- Visual FX Alex Burt
- Director Jonathan Pearson
- Producer Alex Leach
- Producer Adam James Dolman
- Creative Director Richard Beer
- Project Manager Sam Adams
- Project Manager Jules Nelson
- Scriptwriter
- Scriptwriter
- Scriptwriter
- Scriptwriter Joe Wade
Credits
powered by- Agency Don't Panic London/UK
- Production Company UNIT9
- Editor Kelly Armstrong
- Executive Producer Steph Hamill
- Executive Producer Michelle Craig
- Production Manager Kate Wilson
- Visual FX Alex Burt
- Director Jonathan Pearson
- Producer Alex Leach
- Producer Adam James Dolman
- Creative Director Richard Beer
- Project Manager Sam Adams
- Project Manager Jules Nelson
- Scriptwriter
- Scriptwriter
- Scriptwriter
- Scriptwriter Joe Wade
Created by Don't Panic London, this spot, Ten Minutes a Day Could Change Everything, stresses the importance reading to young children can make.
The PSA, produced by UNIT9 and directed by Jonathan Pearson, marks another collaboration between the production company, agency and brand after the brilliant Syria's Children spot. Like the previous spot the film focuses on snapshots of a small child's life and the impact not being able to read has on it as he grows up.
The piece was made in support of the charity's reading campaign that aims to tackle Britain's reading crisis among under 11-year-olds. The campaign is being supported through social media using the hashtag #ReadOnGetOn.
Connections
powered by- Agency Don't Panic London
- Production UNIT9
- Creative Director Richard Beer
- Director Jonathan Pearson
- Executive Producer Michelle Craig
- Project Manager Sam Adams
- Scriptwriter Joe Wade
- Scriptwriter Richard Beer
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