Publicis Latin America announces double promotion

CEO of Publicis Latin America Alejandro Cardoso has announced the appointment of new creative directors for its teams in Mexico and the region. Hector Fernandez, co-CEO and general creative director at Publicis Mexico and Alfredo "Rey" Alcquicira have been named general creative director for Publicis Latin America and general creative director at Publicis Dialog and Publicis Healthcare respectively. Fernandez, who replaces Marcelo Vergara, brings almost 25 years’ experience to the role and has previously worked for agencies including DDB Needham, Ogilvy & Mather, and BBDO. Alcquicira brings over 15 years’ expirence to the new role having previously spent time at Z Publicidad and JWT.