JWT London Creates Edible Mr Kipling Poster
The world's first edible poster made of cakes goes down a treat in London for Mr Kipling.
JWT London has created the world's first poster made entirely out of cake following the launch of its Mr Kipling Life is Better with Cake campaign.
The public have also been able to eat the poster, located outside Westfield shopping centre in London, from 11am today (meaning there might currently be very little of the display remaining.)
Made from 13,360 Mr Kipling cakes, the edible poster is part of a wider brand re-launch of Mr Kipling by JWT. The new campaign aims to remind everyone just how much happier cakes make us.
Lisa-Jo Harvey, senior brand manager at Premier Foods, says: “We can’t think of a better way to show people that life is better with cake than to create an edible poster made out of thousands of our exceedingly good cakes.”
David Masterman, creative director at JWT London, adds: "If Mr Kipling himself was doing a poster; he'd make it out of cake.”
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