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To mark the release of French DJ Etienne de Crecy’s new single Hashtag My Ass, house music fans are invited to make their very own music video using photos from their Instagram accounts.

A unique interactive experience, hashtagmyarse.com invites internet users to connect to Instagram and create their own personal video. Within seconds, pictures from their social media profile are sorted, selected and placed into record sleeves before appearing in a Hashtag My Ass music video.

Each video includes around 20 Instagram images and the user can also customise the video adding #superdiscount to their pictures, indicating that they should appear in priority.

Every shared video will be directly uploaded onto a dedicated Youtube channel titled superdiscount3.

Stink and Stinkdigital Paris created the experience based on an original idea from De Crecy with the help of Impossible Software. The responsive website is available on all devices – computers, mobiles and tablets.

Upload your pictures and make a music video here.

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