Craft

Turn the Clock Back with Citizen Website

Citizen launches time travelling website as part of the brand's global Better Starts Now campaign.

by shots on 22^nd August 2014

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Last month, shots.net announced the launch of Citizen’s first ever brand statement and film Better Starts Now.

Created in collaboration with Wieden+Kennedy a whopping 80 years after the brand first launched, Better Starts Now demonstrates the brand's simple belief that it is always possible to make something better – and now is the time to start doing it.

Now, a global campaign website has launched to accompany the film and take viewers on a journey through Citizen’s history.

With the site fittingly designed to reflect a watch face, users are transported back in time as the continuous motion of the clock turns to reveal beautiful and previously unknown stories about Citizen's products, people, culture and beliefs.

This site, made with production company GRANDBASE Inc, not only illustrates Citizen's 84 year dedication to invention, but is also designed to reflect the brand’s belief that now is always the time to start creating something brilliant.

Click here to see the site in action.

Connections

Agency Wieden+Kennedy Amsterdam
Agency Wieden+Kennedy Tokyo
Client Citizen Group, San Francisco
Production GRANDBASE Inc
Copywriter Evgeny Primachenko
Executive Creative Director Tota Hasegawa
Digital Producer Reiko Kawaguhi
Interactive Designer Junya Kojima
Motion Designer Kota Iguchi
Technical Director Yoshiaki Fujimori
Web Designer Shinpe Yamamori

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