Experience Toyota's AYGO in the Virtual World

If you're looking for a new car, you can now find one from the comfort of your very own sofa thanks to Toyota and agency Isobar.

The duo has launched AYGO 360, a mobile-site giving people a virtual taste of the brand new AYGO. Using the gyroscopic feature, native to smartphones and tablet devices, it enables people to navigate every inch of the car’s interior and exterior as if they were experiencing it for real.

Recognising that car research is now almost exclusively digital, the site enables customers to explore the car in a more immersive way online, with mobile browser access meaning prospective buyers are only ever one click away from the Toyota showroom.

After swiping to explore the showroom and selecting which AYGO to view, the user can select to view the interior and exterior of the car along with links to its key features. The gyroscopic function automatically synchs the device’s movement to the on-screen experience; if you tip the phone up, the screen shows what’s above you in the car, tip the phone down to explore the detail on the pedals.

Shot at Victoria Warehouse in Manchester by specialist video production agency Yellowbird, the site aims to build desire amongst the brands target 18 to 34 year old age group. It is available on Android and Apple devices.

The mobile-first website is the brand’s latest digital innovation, following the award winning Better Belongs to Curious site from Isobar in 2013.

You can click here to see the site but, for the best experience, view on mobile.