Channel 4: Short Shorts

Created and produced by 4Creative, this on-air marketing campaign is an epic celebration of tiny shorts in all their unforgiving glory.

The film is more than a showcase of beautifully directed bottoms though; it marks the launch of a brand new short film programme for Channel 4’s online service, 4oD.

Set to the retro hit Short Shorts by The Royal Teens with stills shot on an old Olympus using 35mm film for authenticity, the trail creative captures eclectic folk wearing short shorts (rightly or wrongly) and their contagious confidence takes viewers on a nostalgic trip back to hot British summers past.

The shorts series on 4oD is designed for people wanting to fill five spare minutes with quality bite-sized shows and features celebrities including Jamie Oliver, Made in Chelsea’s Binky Felstead and Mark-Francis Vandelli.