Social@Ogilvy partners with Sysomos

Sysomos, a provider of social intelligence and social monitoring solutions, has announced a global partnership with Social@Ogilvy, a digital consultancy from Ogilvy & Mather. The new partnership means Social@Ogilvy will be able to leverage Sysomos’ social intelligence and influencer engagement technology for critical effectiveness measurement. The agreement will allow Ogilvy to derive better audience insights and optimise creative engagement in real time.