Insight

Justin Ruben's Cannes Nominations: Australia/NZ

Cannes 2014: BMF's creative director talks us through some top work he thinks will shine in Cannes this week.

by shots on 16^th June 2014

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Australia

Visit Melbourne Remote control tourist

Agency: Clemenger BBDO Melbourne

Lovely interactive piece, that allows consumers to experience the best of Melbourne for themselves without leaving their seat.

Nimble Sauna

Agency: Clemenger BBDO Brisbane

Two Germans in a sauna, where a car engine used to be, what’s there not to like?

Weight Watchers Awaken Your Incredible

Agency: BMF Sydney

Very different spot for the weight loss category with no mention of calories or celebrities.

New Zealand

New Zealand Transport Agency Blazed

Agency: Clemenger BBDO Wellington

A great short film, with brilliant acting and an unexpected way to get this message across.

New Zealand Transport Agency Mistakes

Agency: Clemenger BBDO Wellington

A category with so many great ads already done for it, this is another beautifully original film that really makes you think.

Burger King Motel

Agency: Colenso BBDO Auckland

Really fun unexpected idea, letting people cheat on their Whopper with a chicken burger in a sleazy motel.

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