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Hyundai – Hyundai: Boom; Avoidance

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Created by Innocean USA in celebration on the impending 2014 FIFA World Cup in Brazil, these spots, produced by Biscuit Filmworks, illustrate what fan passion is all about. The Because Fútbol caign involves two spots - Boom (above), which searches for the reason behind baby booms, and Avoidance (below), which follows a man trying to avoid spoilers of a pre-recorded match - as well as a dedicated Tumblr site created by Tool. Aaron Stoller directs.

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