Craft

Coca-Cola: Abrazo del Alma (Soul Embrace)

DAVID and Coca-Cola recreate iconic football moment for die hard Argentine World Cup fan.

by shots on 25^th March 2014

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Coca-Cola – Coca-Cola: Abrazo del Alma (Soul Embrace)

Credits

Production Company Rebolucion

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Production Company Rebolucion

Credits powered by

Created by agency DAVID and produced by Rebolucion, this emotionally-charged film sees an iconic moment in footballing history recreated as a resilient fan lives out a World Cup dream.

Victor Dell'Aquila lived a normal life until he reached the age of 12 when he lost both arms in a tragic accident. Del'Aquila's passion for the sport never wavered, hoewver, and when Argentina won the World Cup on 28 June 1978 and celebrations broke out including between goalkeeper Ubaldo Fillol and defender Alberto Tarantini, Dell'Aquila ran on the pitch to get involved, and what unfolded was some iconic scenes.

To celebrate the fast-approaching Rio 2014 World Cup in Brazil, Coca-Cola reunited the group and the emotional meeting was filmed by Javier Usandivaras as another poignant embrace was acted out for the emotional campaign.

Connections

Agency DAVID
Post Production Uda Post
Production Rebolucion
Sound Design Portaestudio
Creative Director Matias Lafalla
Creative Director Ramiro Rodriguez Gamallo
Director Javier Usandivaras
Executive Creative Director Joaquin Cubria
Executive Creative Director Ignacio Ferioli
Executive Producer Patricio Alvarez Casado
Executive Producer Ezequiel Ortiz

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In