Work
Channel 4: The Original Extreme Sport
The times may have changed but the rivalry remains as this spot from 4Creative and director Keith McCarthy shows.
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Credits
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- Agency 4Creative
- Production Company 4Creative
- Executive Producer Shananne Lane
- Director Keith McCarthy
- Producer Tabby Harris
- Creative Director Chris Bovill
- Creative Director John Allison
- VFX
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Credits powered by
Credits
powered by
- Agency 4Creative
- Production Company 4Creative
- Executive Producer Shananne Lane
- Director Keith McCarthy
- Producer Tabby Harris
- Creative Director Chris Bovill
- Creative Director John Allison
- VFX
Created and produced by Channel 4's in-house creative unit, 4Creative, and helmed by Keith McCarthy, this spot adds a punk vibe to the retelling of the first recorded steeplechase - reported to have taken place in 1752 in Ireland as a result of a wager between two chaps named Cornelius O'Callaghan and Edmund Blake. The film was made to promote the which takes place on the 3-5 April, and follows on from 2013's Original Extreme Sport spot.
Connections
powered by
- Agency 4Creative
- Production 4Creative
- Creative Director Chris Bovill
- Creative Director John Allison
- Director Keith McCarthy
- Executive Producer Shananne Lane
- VFX MPC London
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