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Pepsi Max: Unbelievable Bus Shelter
Drinks brand livens up wait for the number seven in an augmented reality stunt using OOH space.
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Credits
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- Production Company Grand Visual
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Credits
powered by
- Production Company Grand Visual
- Creative Gary Lathwell
- Creative Richard Peretti
- Director Ric Albert
- Producer Nadiya Abubakar
- Creative Director Phil Martin
- Creative Director Colin Jones
Show full credits
Credits powered by
Credits
powered by
- Production Company Grand Visual
- Creative Gary Lathwell
- Creative Richard Peretti
- Director Ric Albert
- Producer Nadiya Abubakar
- Creative Director Phil Martin
- Creative Director Colin Jones
Bus stops can often be frustrating, boring places. It's not very often you hear someone talk about an exhillerating wait during their morning commute. Step in, Pepsi Max.
Created by AMV BBDO using augmented reality tecnology, a bus stop in London was converted to display a live feed of the street ahead, into which bespoke videos of flying saucers, tigers, killer robots, monsters and meteors were integrated, convincing the public the events were for real.
Check out shots 149 for our special report on out of home advertising.
Connections
powered by
- Agency AMV BBDO
- Production Grand Visual
- Creative Richard Peretti
- Creative Gary Lathwell
- Creative Director Phil Martin
- Creative Director Colin Jones
Unlock this information and more with a Source membership.
