HSBC Hong Kong Sevens: Bring Your Game

Saatchi & Saatchi London taps into the carnival atmosphere and expressive nature of the HK 7s in this dance-themed spot for the 2014 Cathay Pacific competition. Enlisting director Bob Harlow via Somesuch & Co, the agency encourages fans to bring their game in a campaign centred on colour, costume and choreography.

The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each group showing off their respective skills to the beat of iconic late-90s track It's Like That by RUN-DMC vs Jason Nevins.