Lowe's: Bench Swing; Bathroom Tile; Ceiling Fan

Lowe's – Lowe's: Bench Swing; Bathroom Tile; Ceiling Fan

Credits

Agency BBDO New York
Production Company Biscuit Filmworks

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Credits

Agency BBDO New York
Production Company Biscuit Filmworks
Editing Company Cutting Room
Sound Design Barking Owl, Los Angeles
Editor Chuck Willis
Director of Photography Neil Shapiro
Art Director Todd Rone Parker
Copywriter Dan Kelly

Agency Producer Whitney Collins
Agency Producer Theresa Reyes
Executive Creative Director Tim Bayne
Executive Creative Director Lauren Connolly
Executive Producer Kevin Wilson
Executive Producer Colleen O'Donnell
Chief Creative Officer Greg Hahn
Chief Creative Officer David Lubars

Managing Director Shawn Lacy
Director Mike Maguire
Producer Whitney Fromholtz
Producer Eytan Gutman
Sound Designer Michael Anastasi
Production Designer

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DIY isn't for everyone. For some it'll come as second nature but less fortunate men may not be as gifted at fixing nor blessed with building knack. The guys in these three spots definitely fit it into the latter category.

This ads, created by BBDO New York via Biscui Filmworks' Mike Maguire premiered live during the NCAA Men’s Basketball Tournament for which Lowe's is a sponsor.

The caign is made up of three spots, Bench Swing (above), Bathroom Tile and Ceiling Fan (below) and is designed to showcase how helpful the home imporvement brand can be to young DIY hopefuls.