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Budweiser: Blackout
Canada goes on red alert for the Sochi Games with this cool campaign from Anomaly Toronto and Mill+.
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Credits
powered by
- Editing Company Mill+
- Animation Mill+
- Post Production The Mill Toronto
- Sound Design Humanaut
- Editor Ryan McKenna
- Director of Photography Adam Carboni
- Copywriter Jesse Hornstein
- Agency Producer Leanne McLellan
- Executive Creative Director Dave Douglass
- Executive Producer Zu Al-Kadiri
- Animation Director Ben Smith
- Producer Richard Schwab
- VFX Supervisor Krystina Wilson
- Associate Creative Director Jaimes Zentil
- Associate Creative Director Craig McIntosh
- Colourist Fergus McCall
Show full credits
Credits powered by
Credits
powered by
- Editing Company Mill+
- Animation Mill+
- Post Production The Mill Toronto
- Sound Design Humanaut
- Editor Ryan McKenna
- Director of Photography Adam Carboni
- Copywriter Jesse Hornstein
- Agency Producer Leanne McLellan
- Executive Creative Director Dave Douglass
- Executive Producer Zu Al-Kadiri
- Animation Director Ben Smith
- Producer Richard Schwab
- VFX Supervisor Krystina Wilson
- Associate Creative Director Jaimes Zentil
- Associate Creative Director Craig McIntosh
- Colourist Fergus McCall
You're heading into the final part of the game then suddenly there's a blackout... could there be anything worse? This hickey-themed spot was created by Anomaly Toronto and The Mill/Mill+ for a Canadian audience.
Fans were able to purchase the goal lights seen in the ad, which flash whenever Canada scores during the Sochi Games via a special SD card. In addition to the promotional lights, the spot celebrates the launch of a real 80ft blimp that will fly above major Canadian cities during the Winter Olympics and illuminate each time Canada scores.
Connections
powered by
- Agency Anomaly Toronto
- Animation Mill+
- Editing Company Mill+
- Post Production The Mill Toronto
- Sound Design Humanaut
- Agency Producer Leanne McLellan
- Animation Director Ben Smith
- Associate Creative Director Jaimes Zentil
- Associate Creative Director Craig McIntosh
- Colourist Fergus McCall
- Executive Creative Director Dave Douglass
- Executive Producer Zu Al-Kadiri
- VFX Supervisor Krystina Wilson
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