Canadian Paralympic Committee: What's There

Canadian Paralympic Committee – Canadian Paralympic Committee: What's There

Credits

Agency BBDO Toronto

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Credits

Agency BBDO Toronto
Post Production Ricochet Post
Editor Gord Koch
Director of Photography Gabe Langlois
Art Director JP Gravina
Copywriter Simon Craig
Executive Creative Director Peter Ignazi
Executive Creative Director Carlos Moreno

Executive Producer Liane Thomas
Director David Quinn
Producer Niva Chow
Associate Creative Director
Associate Creative Director JP Gravina
Associate Creative Director Simon Craig
Associate Creative Director
Colourist

Colourist Wade Odlum

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With the Sochi Paralympic Winter Games on the horizon, BBDO Toronto has released a TV spot that compels viewers to look past the disabilities of Paralympic athletes – and instead take note of their world-class abilities by utilising the letterbox effect.

In the commercial, cross country skier and biathlete Mark Arendz tears up the trails with one arm; snowboarder Michelle Salt carves the mountain using a prosthetic leg; and sledge hockey players Tyler McGregor and Dominic Larocque, who lost a leg in Afghanistan, dig deep for Team Canada with intensity and pride. David Quinn of Sons & Daughters directed the work.