mothers2mothers: A World Apart

BBH has launched a new campaign for charity mothers2mothers to raise awareness about the treatment available to prevent the transmission of HIV from mother-to-baby.

Directed by Martin de Thurah, with post production completed at The Mill, the two-minute piece brings the experience of HIV-positive African mothers to the global north for the charity, that works to eliminate the transmission of HIV in sub-Saharan Africa.

Actress Skye Bennett plays a young HIV-positive mother in a developed western city dealing with the over-stretched health system and lack of support experienced by some of the 1.3 million pregnant HIV-positive women in sub-Saharan Africa each year. Improvements in medication and treatment now mean that it is a preventable situation and inspires hope by informing about the one million plus women reached by mothers2mothers.

Follow and support the #preventbabyhiv campaign here.