WWF: We Don't Farm Like This

This new film from director againstallodds will remind you of The Jungle Book at first glance, but the feeling won't last.

Using a combination of traditional animation and painted landscapes mapped in 3D, the piece opens on a beautiful landscape teeming with lively wildlife and farm animals, before the idyllic scene is rudely interrupted by an unconcerned tractor. Created through agency John st, the commercial for WWF addresses the fishing technique of ‘bottom trawling’, one of the largest human-caused disturbances to the environment, which few even know exists.