McConnaughy to humble

humble, the bicoastal hybrid production and post production company has signed Rob “Whitey” McConnaughy to its directorial roster. Whitey joins from Hungry Man, where he was represented for the past several years. McConnaughy burst onto the advertising scene in the mid 2000s with a series of skateboarding spots and shorts that he directed for Nike, working directly for the brand through his own production company, Kingpin Productions. By then he was already a fixture on the snow and skateboarding scene, having directed over a dozen of the best-selling films in the genre. Simultaneously, he was serving as the photo editor for the snowboarder publication Blunt, later moving over to the influential skateboarding magazine Big Brother.