LA-based production company HELLO! has signed award-winning director James Brown. Brown’s clients include Coca-Cola, Nike, Adidas, MasterCard, Guinness, Reebok, Under Armour, PlayStation, Microsoft, HP, Eurostar, eBay, Samsung and Vodafone. An ability to build intrigue and define the moment is seen across Brown’s reel in flagship global ads and digital branding campaigns. Quarrel for Guinness through Irish International BBDO springs to mind, a spot featuring Michael Fassbender who steps with purpose across the coast of Ireland, swims the Atlantic to New York and paces into an Irish Bar to bury the hatchet with an old friend. Dark, mysterious and masculine Quarrel is a timeless tale – just like a pint of the world famous brew.
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