Nick Bailey, the executive creative director of Isobar, has been named CEO, succeeding Penny Herriman who moves to a new client position as global brand director of the fashion business Boden. In his new role Bailey will retain responsibility for the creative output of the agency. Since 1998, Bailey has built an international reputation as a strategic creative leader, joining Isobar in March 2013 from AKQA where in his most recent role as ECD in Amsterdam he drove five-fold growth for the agency.