adidas: It's Blue, What Else Matters?

Mark Zibert's new commercial for Chelsea Football Club and adidas is sure to give you the blues. The film, which sees the team's top stars including John Terry, Juan Mata and Petr Cech, covered from head-to-toe in blue paint and is to promote the new home kit. Created through London agency The Corner and produced by 24 and Smoke & Mirrors, the campaign communicates a strong message and encourages fans to invest in the product before they've even seen it.