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California Lottery Powerball: Snowfall

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David & Goliath and Independent Media's Janusz Kaminski created this spot to inspire consumers to believe. The California Lottery needs people to believe in something bigger, especially with only 30 per cent of Californinas feeling positive about the Lottery brand. This spot helps to begin the new campaign to do just that: increase positivity and belief in the California Lottery Powerball.

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