Carlsberg puts friends to the test

You'd do anything for your friends, wouldn't you? Would you really though?

Carlsberg recently gave a few unsuspecting heroes the chance to prove themselves as the ultimate mate by staging a stunt devised by Belgium agency Duval Guillaume Modem.

Several people were called by their best friend in the small hours and begged to turn up at an illegal poker game with €300 to bail out their loser pal, who would otherwise be in big trouble. When they arrived, the knights in shining armour were confronted by a series of intimidating obstacles, all of which had to be circumnavigated in order to pay off the mob, free their buddy and be rewarded with a cold beer and a pat on the back.

It's not the first time the brand/agency combo has set up the public in a stunt situation. Check out this one from the archives, as well as Duval Guillaume Modem's work for TNT.