Work
Old Spice: Cement
Ulf Johansson directs Greg Jennings to literally take the floor in this spot through Smith & Jones.
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Credits
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- Agency Wieden+Kennedy Portland/United States of America
- Production Company Smith & Jones Films
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Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Smith & Jones Films
- Post Production The Mill Los Angeles
- Editor MacKenzie Cutler
- Art Director Max Stinson
- Copywriter Andy Laugenour
- Agency Producer Ben Grylewicz
- Executive Creative Director Susan Hoffman
- Executive Creative Director Mark Fitzloff
- Director Ulf Johansson
- Producer Lindsay Reed
- Creative Director Craig Allen
- Creative Director Jason Bagley
Show full credits
Credits powered by
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Smith & Jones Films
- Post Production The Mill Los Angeles
- Editor MacKenzie Cutler
- Art Director Max Stinson
- Copywriter Andy Laugenour
- Agency Producer Ben Grylewicz
- Executive Creative Director Susan Hoffman
- Executive Creative Director Mark Fitzloff
- Director Ulf Johansson
- Producer Lindsay Reed
- Creative Director Craig Allen
- Creative Director Jason Bagley
Wieden + Kennedy Portland and Smith and Jones Films' Ulf Johansson continue to cement the Believe in Your Smellf campaign with another absurd execution involving The Green Bay Packers’ Greg Jennings. From film studio to bed to floor, this campaign shows the flexibility of this wide receiver in terms of marketing to audiences and literally. No matter how outlandish the executions become, the catchy whistling jingle at the end always seems to concrete the spot in the brand’s familiar and humorous reality.
Connections
powered by
- Agency Wieden+Kennedy Portland
- Post Production The Mill Los Angeles
- Production Smith & Jones Films
- Agency Producer Ben Grylewicz
- Art Director Max Stinson
- Copywriter Andy Laugenour
- Creative Director Jason Bagley
- Creative Director Craig Allen
- Director Ulf Johansson
- Editor MacKenzie Cutler
- Executive Creative Director Susan Hoffman
- Executive Creative Director Mark Fitzloff
- Producer Lindsay Reed
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