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EE: Connected

This campaign dominates every platform and Ringan Ledwidge puts Kevin Bacon at the centre of its universe.

by shots on 8^th November 2012

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EE – EE: Connected

Credits

Agency Saatchi & saatchi London
Production Company Rattling Stick

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Credits

Agency Saatchi & saatchi London
Production Company Rattling Stick
Post Production The Electric Theatre Company
Editor Rich Orrick
Executive Creative Director Andy Jex
Executive Creative Director Rob Potts
Director Ringan Ledwidge
Producer Sally Humphries

Producer Darapen Vongsa-nga
Producer James Faupel

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Saatchi & Saatchi launch the brand EE and their new 4G network with an “unmissable” campaign and Rattling Stick’s Ringan Ledwidge directs the TVC that launched a thousand executions (give or take). Of course, at the centre of this multi-media universe is none other than Kevin Bacon.

This spot is the first in a line adverts that will appear everywhere from mail to cinema and outdoor to digital. On the day of its launch, the campaign supposedly dominated every single DOOH site in the entire UK. Playing off the pop culture phenomena, Six Degrees of Kevin Bacon, the spot shows how the actor is connected to everyone in the world directly or indirectly, and how everyone can get a piece of Bacon using 4GEE.

Connections

Agency Saatchi & Saatchi London
Post Production The Electric Theatre Company
Production Rattling Stick
Director Ringan Ledwidge
Editor Rich Orrick
Executive Creative Director Andy Jex
Executive Creative Director Rob Potts
Producer Darapen Vongsa-nga
Producer Sally Humphries
Producer James Faupel

Unlock this information and more with a Source membership.

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