Debenhams: Christmas Made Fabulous

The multi-million pound Christmas campaign headed by JWT London is the festive realisation and culmination of Debenhams’ Life Made Fabulous campaign, which started in 2011. In this TVC, The Sweet Shop’s Ben Quinn sets his creative sights on making Christmas fabulous with holiday iconography and a vibrant aesthetic.

Featuring new designer Jenny Packham alongside brand favourites Julien Macdonald and Henry Holland, the spot builds upon previous successful TVCs and nurtures their recognisable brand identity. By situating the ad alongside Coronation Street, Grand Designs and Dallas, the piece is sure to build newfound brand awareness as well. Moreover, Aurasma enabled print ads will digitally link with the spot and a social media campaign will encourage connecting holiday activity with the brand. With more than a year of multi-platform advertising building towards this Christmas, expect at least one of your holiday gifts to be from Debenhams.