Hedges cuts to Collective

Former AKQA client partner Richard Hedges has joined Collective London as head of client service. Hedges’ role new role will be to work with Collective’s clients to champion innovation and provide thought leadership that drives business results at the strategic-led creative agency. His appointment is effective immediately and he will work across the agency’s portfolio of clients including Honda, EA, BBC, ESPN, Mars Pet Food, Callaway Golf and Bausch & Lomb. Hedges spent seven years working as client partner at AKQA where he led a number of key accounts and was a member of the agency’s senior management team.