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Intel's interactive love story close to kick off

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A couple of weeks ago, San Francisco agency Pereira & O'Dell announced a second social film project for clients Toshiba and Intel. Developing on from last year's thriller The Inside Experience, the new campaign - called The Beauty Inside - premieres on Thursday and in the run up to the launch the agency has released this behind-the-scenes film to whet appetites. Tune in to the Facebook page on 16 August to see the first instalment.

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