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B-Reel has announced that LA-based comedy director Steven Tsuchida has joined the company’s roster in California. Tsuchida is known for directing episodes of The Sarah Silverman Programme and the award-winning short film A Ninja Pays Half My Rent, as featured on the premiere of the Comedy Central’s Atom TV. On the advertising side, Tsuchida’s portfolio includes commercials for clients including Toyota, McDonalds, Verizon, Sprite, CBS Sports, ABC Sports, ESPN and AVIS, earning him accolades from Cannes, the Clio Awards and The Steven Tsuchida Advertising Awards of America. A former art director, Tsuchida has worked with Deutsch, J. Walter Thompson, Foote, Cone and Belding and McCann Erickson.

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