Work

adidas: Take the Stage

CANADA direct as Team GB and David Beckham come together for an Olympic campaign set to a Wretch 32 soundtrack.

by shots on 13^th April 2012

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Adidas – adidas: Take the Stage

Credits

Agency Sid Lee Montreal/Canada
Production Company Partizan London

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Sid Lee Montreal/Canada
Production Company Partizan London
Post Production The Mill London
Artist Wretch 32
Editor Luis Cerver?
Editor Marc-Antoine Croteau
Art Director Dan Brooks
Copywriter Daniel Chandler

Director Canada
Creative Director Kris Manchester

Show full credits

Hide full credits

Credits powered by

CANADA direct as Team GB and David Beckham come together for an Olympic campaign set to a Wretch 32 soundtrack. Athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as the fictional comedian Keith Lemon and musician Example also feature in the Sports brand's push, created through Sid Lee Montreal to identify, nurture and celebrate talent.

adidas is giving fans the chance to be part of the campaign if they can show something with heart and passion to prove their worth in various creative disciplines.

Connections

Agency Sid Lee Montreal
Post Production The Mill London
Production Partizan London
Art Director Dan Brooks
Copywriter Daniel Chandler
Creative Director Kris Manchester
Director Canada
Editor Marc-Antoine Croteau
Editor Luis Cerveró
Wretch 32

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In