LG Compressor: Model
GP Y&R Sydney offers a shocking exposé to promote the electronics brand's Kompressor Plus product in this web film.
Credits
powered by- Agency George Patterson Y&R Sydney/Australia
- Production Company Plaza Films
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Credits
powered by- Agency George Patterson Y&R Sydney/Australia
- Production Company Plaza Films
- Post Production Cutting Edge
- Art Director Steven Iannello
- Copywriter Luke Simkins
- Agency Producer Alex Hay
- Agency Producer Eleanor Rout
- Executive Creative Director Julian Watt
- Director Dave Klaiber
- Producer Susannah DiLallo

Credits
powered by- Agency George Patterson Y&R Sydney/Australia
- Production Company Plaza Films
- Post Production Cutting Edge
- Art Director Steven Iannello
- Copywriter Luke Simkins
- Agency Producer Alex Hay
- Agency Producer Eleanor Rout
- Executive Creative Director Julian Watt
- Director Dave Klaiber
- Producer Susannah DiLallo
This viral video from LG sucks as it dishes dirt on the fashion industry. Shot by Dave Klaiber through George Patterson Y&R Sydney, it's been clocking up views all over the internet - including over 1.5 million on YouTube.
What's more is that the ending directly addresses LG's competitor, Dyson, with its closing tagline and it's all in aid of promoting the company's Kompressor Plus vacuum.
Connections
powered by- Agency George Patterson Y&R Sydney
- Post Production Cutting Edge
- Production Plaza Films
- Agency Producer Alex Hay
- Agency Producer Eleanor Rout
- Art Director Steven Iannello
- Copywriter Luke Simkins
- Director Dave Klaiber
- Executive Creative Director Julian Watt
- Producer Susannah DiLallo
Unlock this information and more with a Source membership.