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Alexander Olch – Alexander Olch: Knot Yourself

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Sexy, funny, cool and you might even learn something. Supply & Demand Integrated's Matt Lenski directs this DIY guide to donning a necktie, somehow managing to make the subject compelling and a hirsute woman attractive (admittedly it's French model, Aurélie Claudel). The web film promotes both the Alexander Olch range and the launch of online fashion retailer, The Corner. Knot your average fashion film.

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