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ASICS: Made of Sport

An inspirational web film follows Simon Wheatcroft, a blind runner who pushes his own boundaries to the limit.

by shots on 6^th January 2012

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Asics – ASICS: Made of Sport

Credits

Agency 180 Kingsday/Netherlands
Production Company RSA Films

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Credits

Agency 180 Kingsday/Netherlands
Production Company RSA Films
Location Service RSA Films
Location Service Rock Paper Scissors
Editor David Brodie
Director of Photography Masa Takayanagi
Copywriter Joe Craig
Executive Creative Director Al Moseley

Photographer Ben Ingham
Director Henrik Hansen
Producer Joe Togneri
Producer Justin Kumpata
Producer Alex Heathcote
Creative Director Dean Maryon
Sound Designer Alex Nicholls-Lee
Sound Designer

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One of six short web films for the sports brand through 180 Amsterdam, Simon Wheatcroft's story is an inspiration to us all. A blind runner, he pushes his own boundaries every day by training without his guide on local streets and roads. The Made of Sport caign also includes a TV spot (below), shot by Henrik Hansen. To see all the films go to the YouTube Channel.

Connections

Agency 180 Kingsday
Location Service Rock Paper Scissors
Location Service RSA Films
Production RSA Films
Copywriter Joe Craig
Creative Director Dean Maryon
Director Henrik Hansen
Director of Photography Masa Takayanagi
Editor David Brodie
Executive Creative Director Al Moseley
Photographer Ben Ingham
Producer Alex Heathcote
Producer Joe Togneri
Producer Justin Kumpata
Sound Designer Alex Nicholls-Lee

Unlock this information and more with a Source membership.

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