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Nike Basketball: Basketball Never Stops

Lance Acord shines a light on the NBA and fans alike to show the influence of the game beyond the courts.

by shots on 1^st November 2011

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Nike Basketball – Nike Basketball: Basketball Never Stops

Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Park Pictures

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Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Park Pictures
Director Lance Acord

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From Harlem to China, Lance Acord shines a spotlight on some of the NBA's finest talents, including LeBron James, Kevin Durant, Dirk Nowitzki and Amar’e Stoudemire to show that Basketball Never Stops. The commercial also features cameo appearances from Questlove, J. Cole and Duke's Coach K going beyond the courts. For more see #BASKETBALLNEVERSTOPS.

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